GARDEN TOURISM
Time to stop and smell the roses.
Visiting gardens may be the most popular outdoor leisure activity in the world.
Gardens are one of the fastest growing sectors of cultural attractions.
Garden enthusiasts plan stops at Botanical Gardens to connect with nature, inspiration, beauty, and events.
One of every 3 world travelers visit a garden on their trip.
Over 121 million people visit botanic gardens in the U.S. annually
More people in the U.S. visit botanical gardens than visit Disneyworld and Disneyland combined.
More people in the U.S. visit botanical gardens than the combined attendance of every major sport except the NFL.
Economical family-centered recreation/entertainment is in demand.
Target market is Women 45+.
There's a growing Millennial, GenX & GenZ market.
